General

The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection policy.

When you use this website, various personal data is collected. Personal data is all data with which you can be personally identified. This data protection policy explains what information we collect and what we use it for. It also explains how and for what purpose this is done. Please note that data transmitted over the Internet (e.g. via e-mail communication) may be subject to security breaches. Complete protection of your data against access by third parties is not possible.

Responsible for the website

Kay Loewer

You can reach us at: Our website

The responsible party is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data (names, e-mail addresses, etc.).

Revocation of consent to the processing of your data

You can withdraw your consent at any time with future effect. An informal email with this request is sufficient. The data processed before we receive your request can still be legally processed.

The right to lodge complaints with the supervisory authorities

In the event of a breach of data protection laws, the data subject may lodge a complaint with the relevant supervisory authorities. The competent regulatory authority for data protection matters is the data protection officer of the federal state in which our company is headquartered.

A list of the respective data protection officers and their contact details can be found under the following link:

Link to the regulatory authorities

SSL or TLS Encyption

This website uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as requests that you, as the operator of the website, send to us.

You can recognize an encrypted connection in the address line of your browser when it changes from “http://” to “https://” and the lock symbol appears in the address bar of your browser. When SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Data collection and processing

When you visit our website, we will show you a “cookie banner” to inform you that we use cookies and other tracking technologies to improve the user experience on our website, for web analytics and interest-based advertising.

The associated data processing is described in detail in this section. As stated in the cookie banner, you consent to this use when you click the “OK” button in the cookie banner. You can revoke this consent in whole or in part at any time with effect for the future. The options available to you for this are described in detail below.

Data processing to enable the use of the website

When you visit our website, we collect the data necessary to enable you to use the website (usage data). This includes your IP address and data about the start, end and subject of your use of the website as well as any identification data (e.g. your login data when you log into your account).

This also includes the technical data transmitted by your browser such as browser type, the previously visited website (referrer URL), screen resolution, etc.). This data is used to provide the service and to tailor it to your needs. It is generally deleted as soon as it is no longer required.

What are cookies?

Cookies make it easier for you to interact on our website. As soon as you visit our website, the cookies are downloaded from your internet browser to your device, for example as a small text file. Third-party technologies such as scripts, pixels and tags that we integrate into our website for advertising purposes also place cookies on your device.

In the following sections, we explain what we use these technologies for and how you can adjust your personal cookie settings at any time.

How do we support cookies?

Seamless experience
Recognition and interaction

Cookies show us how you use and interact with our website. For example, when you save your settings and your user ID. This helps us to offer you a more personal experience by being able to direct you to the most important pages more efficiently.

This website uses the following GOOGLE services

GOOGLE ANALYTICS
GOOGLE FONTS
GOOGLE DRIVE
GOOGLE SHEETS
GOOGLE MAPS

FACEBOOK
YOUTUBE

Google Analytics
This website uses Google Analytics, a web analysis service provided by Google LLC. The responsible service provider in the EU is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”).

Scope of processing
Google Analytics uses cookies that enable an analysis of your use of our websites. The information collected using the cookies about your use of this website is usually transferred to a Google server in the USA and stored there.

We use the User ID function. Using the User ID, we can assign a unique, permanent ID to one or more sessions (and the activities within these sessions) and analyze user behavior across devices.

We use Google Signals. This allows Google Analytics to collect additional information about users who have activated personalized ads (interests and demographic data) and ads can be delivered to these users in cross-device remarketing campaigns.

We use the ‘anonymizeIP’ function (so-called IP masking): Due to the activation of IP anonymization on this website, your IP address will be shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

During your visit to the website, the following data is recorded, among others:

The pages you visit, your “click path”
Achieving “website goals” (conversions, e.g. newsletter registrations, downloads, purchases)
Your user behavior (e.g. clicks, length of stay, bounce rates)
Your approximate location (region)
Your IP address (in abbreviated form)
Technical information about your browser and the devices you use (e.g. language settings, screen resolution)
Your internet provider
The referrer URL (via which website/via which advertising medium you came to this website)

Purposes of processing
On behalf of the operator of this website, Google will use this information to evaluate your (pseudonymous [NOT IF USING USER ID]) use of the website and to compile reports on website activities. The reports provided by Google Analytics are used to analyze the performance of our website.

Recipient
The recipient of the data is: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland as the processor. We have concluded a data processing agreement with Google for this purpose. Google LLC, based in California, USA, and possibly US authorities can access the data stored by Google.

Transfer to third countries
The transfer of data to the USA or other third countries cannot be ruled out.

Storage period
The data we send and linked to cookies is automatically deleted after 14 months. Data whose retention period has been reached is automatically deleted once a month.

You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by

not giving your consent to the setting of the cookie or
b. downloading and installing the browser add-on to deactivate Google Analytics.
You can also prevent cookies from being stored by setting your browser software accordingly. However, if you configure your browser to reject all cookies, this may result in restricted functionality on this and other websites.

The legal basis and possibility of revocation
for this data processing is your consent, Art.6 Paragraph 1 Clause 1 Letter a of GDPR. You can revoke your consent at any time with effect for the future by calling up the cookie settings in the next section and changing your selection there.

You can find more information on the terms of use of Google Analytics and data protection at Google at:

https://marketingplatform.google.com/about/analytics/terms/de/

https://policies.google.com/?hl=de

Google Sheets
We use Google Sheets to make the collected form data (contact form, prescription order, transfer order and application) available to our employees in a clear and compact manner. If you do not want this, please refrain from using these online forms.

Edit your settings

You can change your settings here:

Change privacy settings
Privacy settings history
Revoke consents

Blocking and deletion of information

To the extent permitted by law, you have the right to obtain information about your stored personal data, as well as its origin, recipient and purpose, free of charge at any time. You also have the right to have this data corrected, blocked or deleted. You can contact us at any time at the address provided in our legal notice if you have any further questions about personal data.

New legal requirements, business decisions or technical developments

New legal requirements, business decisions or technical developments may make changes to our privacy policy necessary. The privacy policy will then be adjusted accordingly. You can find the latest version on our website. In addition, every registered user – who has provided their email address – will receive the changes by email.